Welcome Email Series

Most email footers are where attention goes to die.

For this automated welcome series, we turned the footer into a reason to open the next email. Across four sends, a simple illustration followed the journey of a Galápagos egg hatching, with each email revealing the next chapter in the story.

The narrative gave the welcome series a little momentum of its own. Instead of treating each email like a standalone touchpoint, the campaign rewarded curiosity and encouraged subscribers to keep following along.