Trust for Public Land:
Happiest Outside
In the age of constant bad news, it was so refreshing to bring TPL’s Happiest Outside campaign to life.
The Happiest Outside Campaign is about the joy of being, well, outside! We wanted to showcase all the benefits of life outdoors, while also reinforcing TPL’s vital work. For this campaign, we created a 30s video for Youtube and 15s cutdowns for Meta, Yahoo, and Instagram.
Happiest Outside
I wanted to incorporate TPL's new Happiest Outside logo and add playful illustrated elements on top of nature shots to create a vibrant, cohesive video that inspires viewers to get outside.
Credits
Client: Trust for Public Land
Agency: M+R
Creative Direction: Amanda Person
Art Direction & Motion Design: Zoë Soriano