Storytelling has the power to cut through the noise—when someone you trust shares their experience, it resonates more than any statistic ever could.

Putting real voices and faces can add so much authenticity to the conversation: making tough topics feel relatable, urgent, and impossible to ignore.

We wanted to showcase these top influencers’ stories, while also feeling integrated to the platform. As the art director on this project, I pitched leaning into some social media motifs: affirming emojis, message boxes, and familiar rounded corners while also feeling aligned with Planned Parenthood’s I’m For branding.