Target:
Let’s Target: Season 3
Let’s Target is an on-going YouTube series featuring a cast of amazing celebrities such as Lana Condor, Brad Mondo, and Hasan Minhaj.
I was tasked with animating the motion graphics package for Season 3 — developing the motion for the title sequence, social posts, and various graphic assets for use in the episodes. As the Lead Motion Designer, I worked to create a template for the other two animators on the team and directed them on their use of motion. I made sure their use of the templates were consistent with the overall motion branding of the series.
This season of Let’s Target won a Webby Award! ✨
Gifs
Episodes
Credits
Client: Target
Agency: Portal A
Art Direction: Angela Chang
Lead Motion Designer, Motion Branding, Template Creation: Zoë Soriano