American Lung Association:

Breathe Life into Research Campaign

role: art direction

Research is a long game.

The campaign started with a simple idea: Breathe Life Into Lung Research.

It gave us a clear way to connect every donation to the research happening behind the scenes. By reframing giving as an investment in what’s next, the campaign made each gift feel like a meaningful step toward future breakthroughs.

As the art director, I wanted the visual system to feel rooted in the lungs themselves. Inspired by the tiny circular alveoli that make breathing possible, I developed a graphic language built from layered circular forms that became the foundation of the campaign.

I established the art direction and mentored a designer through execution, ensuring the system remained cohesive across the emails.